The ECCK participated in the 13th Global Gathering held by Busan Metropolitan Government at Haeundae APEC Naru Park on Sunday, May 20. The Global Gathering is an international event for locals and expatriates to network and experience world cultures, including food, traditional clothing, and performances. Around 100 promotional booths were installed for the day, representing 41 nations from all around the world. As a representative of the European business community in Korea, ECCK operated a promotional booth and distributed the Chamber’s publications and brochures to introduce ECCK’s missions and services to the event attendees. Furthermore, ECCK conducted IPR campaign again this year to raise public awareness on the value of intellectual property and preventive actions to fight counterfeiting. By displaying various fake products and explaining its negative consequences, the visitors were able to learn how counterfeit can negatively impact all layers of the society. Also, the Chamber conducted its annual survey to measure consumers’ perception of counterfeit products with more than 400 responses this year. The summary report will be published on the Chamber’s website shortly.