On January 8, a French automotive brand DS Automobiles (hereinafter DS) that combines the French avant-garde spirit and luxury knowhow, has made its official entrance to the Korean market by launching the DS 7 CROSSBACK, its flagship SUV model. DS, born in Paris in 2014, has been pioneering a new presence in the global car market by introducing a modern interpretation of French know-how. DS delivers differentiated values via innovative products, its on- and off-line sales network, and a unique, personalized customer experience “Only You, DS Experience”. Hanbul Motors Co., Ltd., the official importer of DS, will open a DS STORE, the first showroom exclusively for the DS brand in Daechi-dong, Gangnam-gu, Seoul to begin sales of the DS 7 CROSSBACK from January 9. Hanbul Motors will expand its customer contact points by immediately establishing a DS lounge and an exclusive reception at the service center of its Seongsu-dong headquarters and then by adding three DS showrooms within a year. In 2020, a Janghanpyeong DS showroom with a directly operated service center will open. In addition, the company will expand its product portfolio by launching the DS 7 CROSSBACK, the first model to be launched in Korea, and then the compact SUV DS 3 CROSSBACK, in the second half of the year.