Busan, Korea 24 May 2013 The Intellectual Property Rights (IPR) Centre under the European Chamber of Commerce in Korea (ECCK) will hold its annual anti-counterfeiting campaign to promote public awareness on counterfeits and their harmful consequences for both Korean and European businesses. The campaign will take place at the 2013 Global Gathering in Busan on 25 May 2013. During this event, the ECCK IPR Centre will display counterfeit products and inform the public of how and for what purposes these items are manufactured and sold. The campaign aims to call public attention so that more consumers become aware that buying fakes is illegal and creates criminal incentives. “Our goal is to convince people that knowingly buying fakes is equivalent to supporting organised crimes that produce counterfeit goods, not to mention obvious harmful consequences for both local producers and foreign investors,” said Mr. Alexis Touzin, IPR Centre Director at the ECCK. Along with the ECCK IPR Centre, the ECCK Busan Chapter will also participate in the Global Gathering to display a wide variety of European products. The brands include Lufthansa German Airlines, Illy, Bioderma, Siemens, Amard & Ronnefeldt Tea, European Candle, and Jangneus & Pappelina. They will be participating in booths A9 and A10. The 2013 Global Gathering, co-hosted by Busan Metropolitan City and Busan Foundation for International Activities (BFIA), is to take place in Busan on Saturday, 25 May 2013 from 10 am to 5 pm at the Haeundae APEC Naru Park. The European Chamber of Commerce in Korea (ECCK) is an association of European companies conducting business in Korea. As the representative of the European business community in Korea, the ECCK is dedicated to fostering trade and cooperation between Europe and Korea.