On May 20, the ECCK IPR Committee conducted its IPR Awareness Campaign at the 18th Global Gathering organized by the Busan Metropolitan Government and Busan Foundation for International Cooperation. The Global Gathering is an annual international event organized in Busan, and this year the event was attended by around 10,000 visitors and 100 promotional booths. By participating in the promotional booth, the ECCK conducted an anti-counterfeiting campaign to enhance awareness on the importance of protecting intellectual property and displayed a wide range of counterfeits to inform the public of their negative consequences for society and to individual consumers. The booth attracted more than 500 citizens and ECCK explained the danger of counterfeits, common traits of fake goods, etc. In addition, ECCK conducted a survey to measure consumers’ perception of counterfeits and will publish the results of such in June. Taking this opportunity, we would like to thank the IPR Committee members who have provided us with counterfeit samples (adidas, Chanel, Louis Vuitton, Kering, Moncler and LEGO) as well as gifts (adidas, LEGO, Synnove) for booth visitors. Additionally, we thank Busan Metropolitan Government and Busan Foundation for International Cooperation for providing us with an opportunity to participate in such a meaningful event to meet and interact with Busan citizens and foreigner communities!