On November 17, the ECCK jointly held an anti-counterfeit goods campaign with the Seoul Jung-gu office, the Korea Intellectual Property Office in Seoul, and ECCK IPR Committee members in Myeongdong and Dongdaemun. The purpose of this campaign was to eradicate the illegal trade of counterfeits and establish healthy transactions. About 30 employees from the ECCK and related organizations came out to the street, marching with signs that read ‘Let’s not buy or sell’ and distributing pamphlets in English, Chinese, and Japanese to the general public and tourists. During the event, there were unique activities, including a challenge to distinguish between fake and authentic products, which many people found interesting to participate in. Almost 300 tourists participated in this event, and 80% of them were foreigners.