On September 23, ECCK organized its eighth annual IPR Conference. Taking note of the EU’s Green Deal and the Korean New Deal, this year’s event focused on IP’s potential to help realize plans for a sustainable, greener future. Thanks to the insightful presentations by our remarkable speakers, the audience was shown the importance of IP, as an enabling factor for technology diffusion, in achieving the Sustainable Development Goals. The presenters further showed the importance of IP for the success of the EU and Korea Green Deals and that an efficient IP system is needed to maximize the impact of these initiatives. As the Green Deals put an increased strain on energy storage, developing better and cheaper electricity storage is a major challenge for the future. The explosive growth on energy storage patent applications is hopeful sign however. It is clear that industry has a crucial role to play in achieving a sustainable future. As shown by the presenters, companies have taken various initiatives to develop innovative solutions either by itself or in cooperation with partners. A repeating aspect in the presentations was that in order to stimulate industry’s wish to innovate it is of fundamental importance that innovation is adequately protected. This includes both the assurance of protection under the IP systems that are in place, as well as the realization that certain structural improvements may be necessary in order to also offer protection for non-traditional innovations which may fall outside of the scope of the existing systems. In conclusion IP is a corner stone of the foundation of a sustainable green future for the benefit of all.