The ECCK successfully hosted an info session on “How Business can Deal Effectively with Korean Media” on June 8 at the Estonian Business Hub. The media is crucial for companies looking to build awareness and sustain a positive reputation. At the same time, the media in Korea can be unpredictable and sometimes aggressive. During the session, two veteran PR practitioners, Mr. Michael Breen, CEO of Insight Communications and Ms. Sue Kim, Executive VP of Insight Communications, shared their insights on answering the question: How can foreign companies best deal with the Korean media to promote and protect their brands? Additionally, participants were able to exchange experiences and interact with each other via networking and Q&A sessions provided at the event. Hoping that the session was an informative one, we would like to send many thanks to the speakers of the session, Mr. Michael Breen, and Ms. Sue Kim and all the participants for their interest and support! The photos from the event are uploaded to our Flickr page HERE.