Home furnishing retail company IKEA Korea announced that IKEA Giheung is opening its doors on December 12 as the IKEA third store in Korea, following IKEA Gwangmyeong and Goyang. As the first IKEA Korea store to open in today’s multichannel environment, IKEA Giheung will offer its customers a more convenient, seamless shopping experience across offline and online. The new store features many digital solutions and co-creation areas throughout the shopping journey where customers can enjoy IKEA home furnishing ideas in a new, fun way. Based on the findings of hundreds of home visits and research conducted before the store opening, IKEA Giheung will offer locally-relevant home furnishing solutions to address the needs and dreams of the many people. Through the home visits, IKEA Giheung found many residents in the nearby area who are young parents with small children experiencing challenges with storing and finding their belongings. Based on these findings, IKEA Giheung is focusing on offering inspiring, efficient storage and organisation solutions for every need and part of the home. There will also be Home Furnishing Coaches with great home furnishing expertise at IKEA Giheung who will offer easy-to-do, smart home furnishing ideas and tips to customers and enable them to start finding personalised solutions that meet their needs. IKEA Giheung recruited nearly 500 talented co-workers with an average age of 38, all sharing a strong passion for home furnishing who will grow together with the new store. 65% are female, and 62% are residents from the local community. As a humanistic company, IKEA sees every co-worker as a talent and provides same benefits and opportunities for both personal and professional growth. “I am very excited to open IKEA Giheung on December 12 and offer better accessibility to the many people in the southern Seoul metropolitan area,” said IKEA Giheung Market Manager Anje Heim. “We look forward to creating a fun, happy everyday life at home with a convenient shopping experience at IKEA Giheung, featuring nearly 10,000 exclusively-designed IKEA home furnishing products,” she added. Located at Gomae-dong 41-7, Giheung-gu in Yongin, Gyeonggi Province (Street Address: Shingomae-ro 62), IKEA Giheung covers 2 basement floors and 3 floors above ground, with a total store size of 49,808.77m². The new store will open every day from 10am to 10pm, same as IKEA Gwangmyeong and Goyang. To celebrate the grand opening, IKEA Giheung will offer special daily offers from December 12 to 25 on various combinations of home furnishing products. More information on IKEA Giheung can be found on the IKEA Giheung website at https://www.Ikea.kr/ghstore. IKEA Giheung About Ingka Group Ingka Group (Ingka Holding B.V. and its controlled entities) is one of 12 different groups of companies that own and operate IKEA retail under franchise agreements with Inter IKEA Systems B.V. Ingka Group has three business areas: IKEA Retail, Ingka Investments and Ingka Centres. Ingka Group is a strategic partner in the IKEA franchise system, operating 374 IKEA stores in 30 countries. These IKEA stores had 839 million visits during FY19 and 2.6 billion visits to www.IKEA.com. Ingka Group operates business under the IKEA vision – to create a better everyday life for the many people by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford it. About IKEA Korea IKEA, owned and operated by Ingka Group under the Inter IKEA Systems B.V., entered the Korean market in 2014 with the opening of IKEA Gwangmyeong. Since then, IKEA Korea has opened its second store in Goyang in 2017 and launched its e-commerce channel in 2018, in efforts to expand its touchpoints. IKEA Korea will be opening IKEA Giheung in December 2019 and IKEA DongBusan in February 2020 to become a true multi-channel retailer reaching the many people. Before each store opening, IKEA conducts a wide range of research and home visits to understand people’s life at home in each respective area. Based on its vision “to create a better everyday life for the many people,” IKEA enables and inspires the many people in Korea to love their homes through home furnishing. As a humanistic company and good neighbour, IKEA also aims to become a great place to work for its co-workers while creating a positive impact in the local community. More information can be found at www.IKEA.kr.