In 2017 the European Commission announced its strategy to establish a Balanced Intellectual Property Enforcement System Responding to Today’s Societal Challenges. This strategy includes a range of measures to ensure the proper protection of European companies’ IP. One section focuses specifically on the efforts to fight IP infringements globally and in that regard the European Commission has published an overview of the most problematic online and physical markets situated outside the EU that are reported to engage in or facilitate IPR infringements, the Counterfeit and Piracy Watch List. ECCK is particularly pleased to note the European Commission’s commitment to secure proper enforcement IP. The findings in the Watch List resonate with the European Commission’s Report on the Protection and Enforcement of Intellectual Property Rights in Third Countries (in which concern was expressed about enforcement against the sale counterfeit goods in Korea, both online and offline) as well as with ECCK and its members’ experience (as also indicated in the IPR chapter of this year’s ECCK White Paper). In particular, the efforts by the Seoul Central District Office, and ECCK cooperation with these officials are also noted as having had a positive impact: “The Seoul Central District Office and the European industry in 2013 established a joint action aimed at increasing enforcement activities against the sale of counterfeit goods on this market. […] The raids resulted reportedly in a steep drop in the number of street stalls selling counterfeit goods. From the start of the initiative until the end of 2017, the regional authorities responsible for Dongdaemun conducted many seizures. More than 70% of these seizures were undertaken in the Dongdaemun Special Tourist Zone. According to stakeholders, the activities of the Seoul Central District Office’s Counterfeit Crack Down Task Force have also resulted in a large decrease in street stalls selling counterfeit products.” ECCK stands ready to cooperate with all stakeholders in order to crack down on the sale of counterfeit products throughout Korea by supporting dedicated enforcement by officials as well effective (pro-active) measures by intermediaries.