IKEA DongBusan, the fourth IKEA store in Korea and the first outside of the Seoul metropolitan area, opened its doors on February 13 and welcomed the many people living in the wider Busan area. Under the IKEA vision “to create a better everyday life for the many people,” IKEA DongBusan aims to reach the many people of Busan and the wider Gyeongnam area with its inspiring home furnishing solutions, products and ideas, enabling them to love their homes and enjoy a happier life at home. Located in the heart of the OSIRIA Tourism Complex, IKEA DongBusan provides great accessibility from not only Haeundae and Busan City Hall, but also from nearby cities including Ulsan and Gimhae, bringing the IKEA experience closer to the many people living in the Yeongnam area. Having conducted nearly one hundred home visits in the area, IKEA DongBusan features locally-relevant home furnishing solutions that best serve the real-life needs and dreams of its target customers. The new store aims to enable an easy start for people to try small changes with home furnishing that lead to a big difference in their everyday life, with nearly 10,000 exclusively-designed, affordable IKEA products. Based on the findings from the home visits that also showed many local residents live in old apartments and have needs for kitchen renovation and efficient storage solutions, IKEA DongBusan focuses on offering smart solutions and ideas related to kitchen, storing and organising. In addition, the new store will continue its efforts as a good neighbour, contributing to a healthier, happier and more sustainable community. IKEA DongBusan has created nearly 500 meaningful jobs; with the average age of 35, the talented co-workers at IKEA DongBusan share a strong passion for home furnishing. 66% are female, and 93% are local residents of Busan. “We are thrilled to finally open our doors and meet the many people of Busan and Gyeongnam,” said Magnus Norberg, IKEA DongBusan Market Manager. “At IKEA DongBusan, our focus is on becoming a great destination to visit with family and friends for a fun, convenient shopping experience.” Located at Dongbusangwangwang 3-ro 17, Gijang-eup, Gijang-gun, Busan, IKEA DongBusan covers one basement floor and four floors above ground, with a total store size of 42,316m². It features inspiring showrooms, IKEA Restaurant and Bistro serving healthy and sustainable food, as well as Småland, a free supervised play area for kids. The store is open every day from 10am to 10pm, and the online store is available 24 hours. To celebrate the grand opening, IKEA DongBusan is holding a special offer for IKEA Family members until March 5. Anyone can join the free loyalty program to enjoy a 20% discount on 20 of popular IKEA products, including BILLY bookcase, HÖVÅG pocket spring mattress and FANOM dining table. Customers making a purchase of KRW 2 million or more on kitchen furniture until February 29 will also receive a KRW 300,000 Thank you card. More information on IKEA DongBusan can be found on the IKEA DongBusan website. With the upcoming opening of IKEA DongBusan and the recent opening of IKEA Giheung, IKEA Korea is accelerating its steps to expand accessibility and offer convenient customer experience, with aims to open its first city touchpoint within the first half of 2020. About Ingka Group Ingka Group (Ingka Holding B.V. and its controlled entities) is one of 12 different groups of companies that own and operate IKEA retail under franchise agreements with Inter IKEA Systems B.V. Ingka Group has three business areas: IKEA Retail, Ingka Investments and Ingka Centres. Ingka Group is a strategic partner in the IKEA franchise system, operating 374 IKEA stores in 30 countries. These IKEA stores had 839 million visits during FY19 and 2.6 billion visits to www.IKEA.com. Ingka Group operates business under the IKEA vision – to create a better everyday life for the many people by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford it. About IKEA Korea IKEA, owned and operated by Ingka Group under the Inter IKEA Systems B.V., entered the Korean market in 2014 with the opening of IKEA Gwangmyeong, and is now currently operating four stores including Goyang, Giheung and DongBusan, as well as an e-commerce channel. Under the vision “to create a better everyday life for the many people”, IKEA Korea aims to inspire and enable the many people to love their homes, while being more affordable, convenient and people and planet positive. Before each store opening, IKEA conducts a wide range of research and home visits to understand people’s life at home in each respective area. Based on its vision “to create a better everyday life for the many people,” IKEA enables and inspires the many people in Korea to love their homes through home furnishing. As a humanistic company and good neighbour, IKEA also aims to become a great place to work for its co-workers while creating a positive impact in the local community. More information can be found at www.IKEA.kr.