On May 19, 2019, the IPR Committee participated in the Busan Global Gathering, an annual event attracting approximately 30,000 visitors. Throughout the event, the IPR Committee provided information about the economic importance of intellectual property (generating 43% of Korean GDP, 30% of Korean jobs and paying 50% higher wages) as well as the insidious effects of the counterfeit industry. To gain insights about public perception of counterfeits, a survey was conducted amongst more than 600 participants. All survey responses have now been compiled into a report titled “Busan Consumers’ Perception of Counterfeit Products 2019”. The main findings are as follows: A remarkable 44% of respondents confirmed to have purchased counterfeit products; Counterfeit products were most commonly purchased at street stalls and online platforms, with open markets and individual shopping malls serving as the prime online sources; The most popular categories of counterfeit products were all related to apparel, in particular clothing, shoes, bags and wallets; Counterfeit products’ low price was indicated as the main driver behind their purchase; Almost all respondents perceived the counterfeit industry to be a concern (due to its damage to companies’ brand image and the harm inflicted on consumers and local businesses); More than 4 in 5 respondents called for increased enforcement activities against counterfeiting, with 21% proposing the criminalization of counterfeit purchases. The full report can be found at this LINK. Please feel free to contact Mr. Sven-Erik Batenburg, ECCK’s Director of Legal & International Affairs, for more information on the IPR Committee’s IP protection activities and the possibilities for participation. The European Chamber of Commerce in Korea (ECCK) is the prime advocacy channel for European companies conducting business in and with Korea. The IPR Committee is leading the charge against counterfeiting, by mobilizing officials, conducting capacity building seminars and raising public awareness and has recently been awarded a Global Anti-Counterfeiting Award for such activities.